Belfast Giants 2025/26 Merch Shoot

Our 2025/26 merch shoot for the Belfast Giants embraces a dark, dramatic aesthetic, set beneath a striking spotlight that casts the models as if they’re standing centre ice in a packed arena. With an ice hockey goal positioned in the background, the scene feels powerful and atmospheric, amplified by a cool-toned colour palette that enhances the icy, high-performance mood. A male and female model confidently showcase the latest Giants merchandise, illuminated against the shadowed rink setting. Complementing the styled looks, select pieces are artfully laid across the goal itself, creating bold product-focused shots that tie the collection directly to the intensity and identity of the game.