Boomtown Chapter Four Merch Campaign

Set in a raw, characterful warehouse studio, this Boomtown Festival merch fashion shoot blends the industrial with the organic, using soft natural lighting to highlight every detail. With lime-wash walls, linen curtains swaying gently in the breeze, and a backdrop of exposed textures, the space becomes a canvas for creativity and connection.

Two models bring the looks to life with playful, vibrant energy, moving freely across layered rugs that ground each shot in tactile warmth. A speaker, pulsing with invisible music, serves as both prop and symbol of the festival's soul — a link to celebration, freedom and the joy of being together. leafy plants breathe life into the space, nodding to the natural world and Boomtown’s commitment to sustainability.

This shoot will capture more than style — it will tell a story of unique expression in harmony with the environment, echoing the festival’s spirit in every frame.